High Street Fashion

This work was for my first year Visual Communications assignment at Leeds Beckett as a Fashion Marketing student. The brief was to create a marketing concept for high street fashion in Leeds.

The main theme I had in mind for this project was night life in Leeds. I decided to choose a brand to represent, which was New Look. The concept was party wear for their AW17 collection. This project consisted of four different elements to it. A TV advertisement, in-store graphics and POS, a digital lookbook and two mood boards.

The TV Ad

In-Store POS

Front of till point POS

A6 POS

Back of till POS

Digital Lookbook

Mood Boards